Accelerate Into The Fast Lane – New Promo

Now in its second year, the Accelerate Into the Fast Lane Sweepstakes, run by Wyndham Vacation Ownership, offers anyone who takes a tour the chance to win a new luxury car worth up to $50,000. They wanted this promo video to generate excitement around the sweepstakes and convey a sense of speed and urgency. After working on the campaign for the sweepstakes in the first year, I developed new concepts and created new motion graphics for this second year of giveaways. I also worked with contest creators to come up with a strategy for the length and usage of the videos for maximum impact.

To see more from this sweepstakes, including videos from last years’ winners, check out the playlist on YouTube:

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